I meet so many people who claim they want success. They know all the cliches, read all the books and say all the right things.
But most people want success whilst avoiding risk or failure. So they settle for mediocrity. And, to avoid disappointment, they begin to reframe what success looks like, lowering their expectations bit by bit.
Some kids dream of being astronauts. Few actually become one. Most just dream.
Also published on Medium.